SCHWARZKOPF PROFESSIONAL UNVEILS ESSENTIAL LOOKS SPRING/SUMMER 2017 ALONG WITH IT’S NEW BLONDME RANGE

Dubai, UAE – 10 April, 2017: Schwarzkopf Professional, a global leader in professional hair care, unveiled “The Essential Looks Spring/Summer 2017” at Sofitel Hotel, Dubai, on Monday. Essential Looks celebrates hairdressers’ passion for hair, fashion, the future and encapsulates it into a luxuriously glossy trend book, a digital app, a breath-taking catwalk show and a stage event featuring live cuts and colours.

Taking inspiration from international fashion runways, Essential Looks condenses the looks into distinct trends that are incredibly diverse, each set to ignite creative hairdressers’ imaginations. Essential Looks has a proven track record in translating catwalk couture into reality and is now celebrating its entry into the UAE market.

Commenting on the launch of Essential Looks Spring/Summer 2017, Alexander Kiryliuk, Schwarzkopf Professional International Ambassador said, “Instilling the right training and skills is the fundamental growth driver of our industry. Through ‘Essential Looks Spring Summer 2017’, we aim to showcase and educate the hairdressers’ community about seasonal trends; along with holistic training that helps inculcate basic skills and knowledge to become a better hairdresser. The Essential Looks show is not just our image driver, exclusively developed by Schwarzkopf Professional, this single asset will help keep hairdressers at the head of a dynamic curve!”

The hair care giant features three distinctive hair styles this season:

  • OPULENT – Modern glamour inspired by the renaissance art
  • BEAT ICON – Urban cool with laidback confidence
  • COLORAMA – Grungy punk meets a colour explosion

Along with the Essential Looks Spring/Summer 2017 unveil, Schwarzkopf Professional also launched the new BLONDME range which is THE seasonal tool for change from the renowned brand, delivering desirable style direct to the salon door in a usable, accessible format that empowers. The last decade has established BLONDME as the go to productshowcasing just how many hues, tones and colours blonde can entail. It is the range that redefined how one thinks of blonde.

“Blonde is simply iconic,” said, Andy Smith, Schwarzkopf Professional Creative Director, “Blonde is femininity, blonde is glamour, blonde is an attitude; but above all, blonde is iconic, and true iconic blondes can only be created by hairdressers with technical expertise and unlimited creativity.”

With the re-launch of BLONDME, the ultimate lightening color and care collection for top-quality blondes, Schwarzkopf Professional empowers hairdressers to create the most sophisticated and timeless shades of blonde with an unparalleled level of perfection.

About Henkel:

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite.

About Schwarzkopf Professional:

Schwarzkopf Professional is a global leader in professional hair care providing aspirational innovative brands and technologies and relevant trend driven services, delivered by an inspiring team, truly dedicated to the success of our partner salons. Our Philosophy has always been to move hairdressers forward through support, inspiration and education.

About DBD Holding:

DBD is a family owned company established in Lebanon and Operating in more than 7 countries. We are dedicated to delivering superior value to our customers and suppliers through best in class Sales, Distribution, and Brand management services. With over 65 years of experience in professional Hair care, we have pioneered the success of Schwarzkopf Professional in several countries across the region
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