Dubai, United Arab Emirats ,4th March arch 2024
European rice, an EU-funded promotional program had a successful participation at Gulf Food 2024, the region’s largest food and beverage exhibition. This year European Rice showcased an its best-in-class rice selections that highlight the rich agricultural heritage and technological innovations of the continent.
Several visitors from the Middle East, Europe and other continents visited the European rice stand to learn more about the sustainble practices implemented by European Rice in growing rice. In addition, visitors also had an opportunity to experience firsthand the exceptional quality and taste that European Rice is renowned for.
A key highlight at the event this year was Chef Ahmet’s live cooking sessions, where he showcased a series of recipes for the visitors made using European rice. Visitors were treated to a gastronomic journey, had the chance to try some of the best dishes that highlighted the unique characteristics of European Rice.
The successful participation of European Rice at Gulf Food 2024 is a testament of the program’s commitment to expanding its presence in key markets and showcasing the exceptional quality of its products on a global stage. With a commitment to innovation and sustainability, European Rice continues to set new standards in the rice industry.
European rice is distinguished for its quality and nutritional value. The high-quality standards applied to the productive methods in the context of the European Policy on rice production contribute to making a quality product, free from plant protection products and other heavy metals which are detrimental for human health.
